Beach Sign 2016 Png

One of Swansea’s picturesque beaches will become smokefree from today (27th April) after Swansea Council launched a ban on smoking.

Caswell Bay, a Blue Flag site, has been chosen as the pilot beach for the voluntary smoking ban because of its popularity among young families, holiday makers and surfers. Swansea Council has already made more than 70 play areas across the county smokefree spaces for its young people.

Children from Bishopston Primary School will be launching the event accompanied by the city's Lord Mayor, Councillor John Newbury.

Caswell Bay will become only the second beach in Wales to have a smoking ban in place after Pembrokeshire Council introduced one at Tenby’s Little Haven beach in March. 

On average, 20% of adults smoke in Wales and this percentage if the same for Swansea. 9% of Welsh 15 to 16 year olds smoke regularly and 30 children try smoking for the first time every day in Wales – the equivalent of a classroom full. s

Chief Executive of ASH Wales Suzanne Cass said,

“We support Swansea Council in implementing their first smokefree beach – only the second of its kind in Wales. We know that seeing smoking highly influences young people and it is imperative we do anything we can to stop the renormalisation of smoking and keep our next generation away from big tobacco’s clutches.”

Suzanne Cass continued, “Chemical-filled cigarette butts are the most littered item in the world with over 4 trillion tonnes being dropped annually. A voluntary ban on smoking here will have a huge impact on preserving this area’s natural beauty by reducing litter which pollutes our beaches and waterways.”

Councillor Mark Child, Swansea Council Cabinet Member for Wellbeing and Healthy City said,

“Beaches are favourite places for families in the summer and with locals and visitors alike. As with other initiatives, we are trying to reduce the frequency of smoking around children. Many famous beaches around the world are smokefree and I think it is really positive that our beautiful beaches in the Gower should follow this trend. I am delighted we have had such wide support for this Healthy City initiative, and thank the Cabinet Advisory Committee and Councillor Kirchner for bringing this trial forward.”

Councillor Mark Child, “Cigarette butts are a big element of rubbish on beaches too, so this will add to the clean and healthy environment we all want to have when we visit the beach.”

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