ITV Wales

Wales' first quit smoking service for young people is being launched in Cardiff today.

The Filter will provide quit smoking advice and support to 11 to 25-year-olds aiming to cut the number of children and young people who start smoking each year.

According to anti-smoking charity ASH Wales, around 14,000 young people try smoking in Wales every year.

The group was awarded more than £850,000 from the BIG Lottery last May, which was used to develop The Filter and spread the message of the dangers of tobacco among children and young people.

The service will offer online support, tobacco education and training for youth workers, teachers and health professionals working with young people, along with a quit phone line for teenagers.

High profile figures including Wrexham's Olympic silver medallist rower Chris Bartley and Children's Commissioner for Wales, Keith Towler, are supporting the project.